Most Londoners, let alone most tourists, think Selfridges is just a good shop to shop in. But boy there are so many things to do there, that shopping is only a part of it.
I’ve been saying for ages what a great place Selfridges is also for events. The stuff they had on at Christmas was brilliant and there’s always something happening.
Just shopping in a store is so 20th century, I feel embarrassed for the other department stores that aren’t doing anything.
Even record shops like HMV know it’s not just about selling. It’s about entertainment and giving people a reason to go into your shop. Saying that though HMV still haven’t quite got it. They have some very good in-store events, but they seem to want to keep them to themselves.
For instance did you know about their special 10pm event last Sunday? Or what about the book signing of Phil Daniel from Eastenders at their Fopp shop on Thursday 4th March?
I wonder if they’ve heard of bloggers and telling them about these events?
But back to this post and why you should head to Selfridges over the next few days. If you’re a fan of Joanna Trollope she’ll be signing her new book on Saturday 27th, the event is scheduled to start at 2pm and end at 3pm.
Now she’s so popular there’s no way you’ll get to meet her and get your book signed if you turn up at 2pm. Get there for midday and see if the queue has started, if it hasn’t ask the staff where you can start it.
The other reason to go to Selfridges is to see the exhibition that they’re calling the Museum of Small Things, which is a strange title because it also has large exhibits. It’s almost impossible to describe or categorise the exhibition so just go because it’s interesting and free.
Joanna Trollope will be signing her book in the Selfridges bookstore on the lower ground floor on Saturday 27th and the Museum of Small Things is also on the lower ground floor in the Ultralounge.
Let us know what you think, is Selfridges a better store because they have all of these events. Or should they stick to just selling things like the other shops on Oxford Street?
Thanks for your time.
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